UnitedHealthcare teamed up with Hasbro to find an answer.
We recently launched a national initiative to encourage young people to become more active through “exergaming.” We worked with Hasbro to help distribute their new NERF ENERGY Game Kits, which include an activity tracker (called a NERF ENERGY Game Band), a soccer ball (more specifically, a NERF PRO FOAM soccer ball), and a mobile game (entitled NERF ENERGY RUSH).
The basic idea of the Game Kits is this: 1) Children use the soccer ball to participate in physical activity; 2) the Game Band tracks their exercise activity and rewards the child “energy points,” which 3) can be “cashed in” for screen time to play the mobile game on a smartphone or a tablet.
By year-end 2017 we will have donated more than 10,000 of these Game Kits to boys and girls across the country ages six to 12. Earlier this month we brought more than 350 of them to Southeast Elementary School on Long Island where we met 60 fourth-grade students who were introduced to their new NERF ENERGY Game Kits and earned their first “energy points” by completing an obstacle course in the school’s gymnasium.
This initiative is very important to all of us at UnitedHealthcare. Nationwide, approximately 17 percent of children and adolescents ages two to 19 years are obese, according to the Centers for Disease Control and Prevention, and nearly 30 percent of adults are obese, according to United Health Foundation’s America’s Health Rankings® Annual Report – and studies indicate that “exergaming” has the potential to address this critical issue.
I want to thank the students and faculty at Southeast Elementary School for hosting us –I am sure the Game Kits will be put to good use!
|Southeast's "Fabulous Fourth Graders" display their NERF ENERGY game bands.|
You can learn more about our NERF ENERGY initiative on our website: www.uhccommunityplan.com/NerfEnergy. Plus, you can check out highlights from our recent event at Southeast Elementary in this news clip Brentwood kids exchange jumping jacks for mobile gameplay with fitness tracker