UnitedHealthcare donated 100 NERF ENERGY Game Kits to elementary school students at Dr. King Elementary School in Syracuse, N.Y. to encourage kids to become more active. The donation is part of a national initiative between Hasbro and UnitedHealthcare, featuring Hasbro’s NERF products that are designed to get kids moving through “exergaming.”
Each kit features a NERF ENERGY Game Band, a NERF PRO FOAM soccer ball and instructions to download the NERF ENERGY RUSH mobile game. As kids participate in physical activity, they earn “energy points” that are tracked by the activity band, and these points turn into screen time to play the mobile game on a smartphone or tablet.
We distributed 100 NERF ENERGY Game Kits to students as part of an initiative between Hasbro and UnitedHealthcare to encourage kids to increase physical activity.
Players from the Syracuse Silver Knights soccer team joined us to talk to students from Dr. King Elementary School about how they stay active and healthy.
From left to right: UnitedHealthcare SVP Don Napier, Silver Knights soccer player Slavisa Ubiparipovic, President and General Manager of Silver Knights Tommy Tanner, Silver Knights soccer player Bo Jelovac, and UnitedHealthcare of New York CEO Michael Mcguire with students from Dr. King Elementary School.